Business Model for V2X

A summary of proceedings, lessons learned, conclusions, and next steps from a collaborative initiative led by the Mobility Center of Excellence with the UCLA Anderson School of Business AMR (Applied Management Research) program, where MBA teams examined how Vehicle-to-Everything (V2X) can fulfill its promise for transport efficiency and safety despite steep infrastructure costs, fragmented standards, and misaligned OEM incentives. The effort developed holistic, sustainable business models that align industry profitability with broad societal benefits, culminating in a published report and video presentation that offer clear, actionable roadmap options to accelerate widespread V2X deployment.